Living in us all is the
instinct for flight or fight.
And pursuing either course is worse than following the other!
No matter the scenario, a new place is found; a new persona emerges; a new voice calls out; and new vistas are seen from a changed perspective.
Before I could officially launch MarMooWorks in March of 2012, I needed a tagline — A tagline is that magnetically magical entrepreneurial hook drawing consumers to a business or product line. The Mission Statement had been writing itself for years: to promote literacy, interactive reading, and a love for language and learning at an early age. For over twenty years, that is how I taught. The Company Vision of using digital and traditional art forms to design “books” in as many ways possible so every child could find his/her way into the world of story was as much a driving passion as the mission.
After having taught at the college level. I soared to third grade and began teaching through the arts. Aesthetic education was not new, just controversial.* However, with my principal’s blessing, I designed school-
It made sense — common sense.
Think about how you greet the day (after the ritual ablutions): you open the door to retrieve the paper, and while reaching for it, your eye takes in the porch, the sidewalk leading up to the porch, and — oh, my gosh — that neighbor’s cat using the garden as a . . . . In other words, you don’t view the landscape one image at a time, but what is in your field of vision.
Why should education be any different? When I taught Mini-
and composed a business tagline, in four words or less.
Here, Let's pretend Where Reading Takes Flight is a play. “Tagline” follows the intermission. The hall lights have stopped flickering, you’ve returned to your seat, and turned off your cell. You’re perusing the program and are interrupted by late comers rushing to the center row seats. You fold your legs into your chest, allowing them to pass. The house lights have been cut.