Index Theatres social
MarMooWorks Where Reading Takes Flight By Mary Arethe Moodey

Living in us all is the

instinct for flight or fight.

And pursuing either course is worse than following the other!

No matter the scenario, a new place is found; a new persona emerges; a new voice calls out; and new vistas are seen from a changed perspective.

Before I could officially launch MarMooWorks in March of 2012, I needed a tagline — A tagline is that magnetically magical entrepreneurial hook drawing consumers to a business or product line. The Mission Statement had been writing itself for years: to promote literacy, interactive reading, and a love for language and learning at an early age. For over twenty years, that is how I taught. The Company Vision of using digital and traditional art forms to design “books” in as many ways possible so every child could find his/her way into the world of story was as much a driving passion as the mission.

After having taught at the college level. I soared to third grade and began teaching through the arts. Aesthetic education was not new, just controversial.* However, with my principal’s blessing, I designed school-wide, arts-infused, multi-disciplinary curricula, which required teachers to step out of their compartmentalized comfort zone and converse with one another.
It made sense — common sense.

Think about how you greet the day (after the ritual ablutions): you open the door to retrieve the paper, and while reaching for it, your eye takes in the porch, the sidewalk leading up to the porch, and — oh, my gosh — that neighbor’s cat using the garden as a . . . .  In other words, you don’t view the landscape one image at a time, but what is in your field of vision.

Why should education be any different? When I taught Mini-Society, a social studies unit, I developed a Language Arts curriculum to coincide with it: Journalism and the Media. Be forewarned: this was before the Dawning of the Age of Our Cyberspace, Age of Cyberspace. The students drew up business plans, created 30-second television advertisements and acted them out; designed billboards; composed jingles; conducted interviews with fellow entrepreneurs and the town leaders (never corrupt); wrote feature articles about businesses and their owners; recorded minutes from the town meetings; designed bumper stickers with slogans;
and composed a business tagline, in four words or less.

Twenty-one years later, when it came time for me to compose that two-syllable, compound noun (tag-line), which capsulized the MarMooWorks Mission and Company Vision, I felt like one of my third-graders. I stared at a blank sheet of paper; needed to “use the lab” -- again; had to sharpen the pencil -- again; borrow Hermione Granger’s eraser (Did she ever need one?); and see the nurse. My head itched; I must have contracted lice; you can never be too careful. That tagline was positively daunting.

Here, Let's pretend Where Reading Takes Flight is a play. “Tagline” follows the intermission. The hall lights have stopped flickering, you’ve returned to your seat, and turned off your cell. You’re perusing the program and are interrupted by late comers rushing to the center row seats. You fold your legs into your chest, allowing them to pass. The house lights have been cut.

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